Get to know your readers
- Enhance Customer Data
- Detect Advertiser Prospects
- Identify Influencers & Experts
Trusted by publishers of leading trade and consumer titles
From a list of emails to a room full of people you know
Reader Intel turns an anonymous-looking subscriber list into a picture of who is actually reading: job titles, employers, seniority and expertise, matched to what they read and which ads they clicked.
- Company type
- Ingredient supplier
- Seniority
- Vice president
- Function
- R&D
- Education
- PhD, Chemistry
- AD-2217Northwind IngredientsIssue 4
- AD-2203Solvay Peak LabsIssue 4
- AD-2140Calder PackagingIssue 3
- Decision-maker312 readers
- C-suite64 readers
- Major brand188 readers
- Ingredient supplier141 readers
- R&D / formulation210 readers
- Industry expert47 readers
- Academic29 readers
- 146NoHarbor & ValeMajor brand
- 204NoMeridian LabsIngredient supplier
- 113YesNorthwind IngredientsIngredient supplier
- 95YesLumen & Co.Major brand
- 72NoStill Water Spa GroupSpa / clinic
Company email, name and title match a public profile and a 2025 conference bio.
Three steps from reader list to audience intelligence
Connect your reader list
We take your digital edition subscriber list and the engagement data your eMagazines reader already collects. No new tags, no reader-facing changes.
We match and enrich
Each reader is matched to public professional information, tagged with your market's signals and rated high, medium or low confidence with a one-line reason.
Review, then act
Review confidence ratings and sources, then use profiles, rollups and ad reports in sales, editorial and events.
Sell smarter. Prove value. Know who to call.
"12,000 circulation" tells an advertiser very little. "210 formulation chemists read the last issue, including readers at 9 of the top 20 brands" closes deals.
- Ad sales
Find potential advertisers
The company rollup shows which firms read heavily but don't advertise. A supplier with 20 engaged R&D readers and no ad is a warm lead.
- Ad sales
Build sample audiences for pitches
Show prospects what they'd reach with company-level numbers, not names. Far stronger than a circulation figure.
- Ad sales
Prove value to current advertisers
Report who engaged with an ad, not just how many, to support renewals and higher rates.
- Events
Identify VIPs
Spot the most senior, most engaged readers for invitations, advisory boards, roundtables and premium offers.
- Editorial
Find experts and contributors
Readers already flagged as speakers, authors or award winners are natural sources for columns, webinars and quotes.
- Marketing
Find influencers
Readers with public reach in your industry can be offered early access or co-promotion to extend your audience.
- Editorial
Shape editorial decisions
Knowing your most engaged readers are R&D managers at mid-size brands tells editors what to commission more of.
- Circulation
Retain and renew
High-value readers whose engagement drops get flagged for a personal touch before they lapse.
Report who engaged, not just how many
Every ad gets a report at company and seniority level. Advertisers see the audience they paid for, which supports renewals and higher rates without exposing individual readers.
Confidence-rated. Source-linked. Transparent.
Reader Intel only uses publicly available professional information. Every match carries a high, medium or low rating and a plain-English reason, so you always know how much weight to put on it.
- High
Email domain, name and title all agree across two or more public sources.
- Medium
Strong name and employer match, but the current title could not be confirmed.
- Low
Personal email address; one possible public profile. Flagged so you can decide how to use it.
See your own readers, not a demo dataset
Bring one issue's reader list. We'll show you who was in it.